Wednesday, February 17, 2021

Box Office Discussion: "Crood" Awakening


 A movie that's been out since Thanksgiving wins a close Valentine's Day weekend.

Under normal circumstances, The Croods: A New Age would have opened at Thanksgiving, likely had somewhere between $150 million and $200 million in the bank by Christmas, and been largely out of theaters by MLK weekend.  Under covid circumstances, America's favorite non-Flintstone prehistoric family traded the grosses for longevity.  Since its opening three months ago, the film has only grossed $48.4 million, but has spent the entire time in the box office top 3, and this week returned to the #1 slot for the first time since mid-December, beating each of the four movies (Monster Hunter, Wonder Woman 1984, The Marksman, and The Little Things) that reigned for at least a weekend since The Croods first gave up its crown.  This weekend, the film jumped nearly 25% from last weekend to $2.1 million.  Crossing $50 million is assured, and with Tenet less than $10 million away, it stands a strong chance of becoming the biggest pandemic release, at least for now.

Opening in second is Oscar contender Judas and the Black Messiah, the true story of the infiltration of the Chicago Black Panthers by a small-time crook (Lakeith Stanfield) working for the FBI.  Co-star Daniel Kaluuya, as the head of the Chicago branch, is Golden Globe nominated and is considered a near shoo-in for his second Oscar nomination.  Even though Stanfield and Kaluuya's last film together, Get Out in 2017, was a major success, audience response for this one was more muted.  Still, with awards attention, it should have decent legs going forward.

Two-time champ The Little Things slipped to third.  The Denzel Washington thriller, whose co-star Jared Leto is competing against Kaluuya at the Globes, made $2.1 million to bring its total to $9.9 million.  Christmas release Wonder Woman 1984 stayed steady in 4th, picking up $1.1 million to bring its underwhelming gross to $41.4 million.  In 5th is The Marksman, which, like Wonder Woman and The Croods, had a nice jump this weekend to $1.1 million, and now is up to $10.4 million.

Opening at $0.9 million is the weekend's other wide release, Robin Wright in Land.  That is followed by Monster Hunter, News of the World, and Promising Young Woman, which are now up to $12.7 million, $11.4 million, and $4.9 million.

In its record-breaking 19th weekend in the Top 10 is The War With Grandpa, which, for now, owns the 21st century record for consecutive weeks on the chart...at least until The Croods passes it in 8 weeks.

No major openings are scheduled this weekend, so expect another close race for #1 among the holdovers.  Will The Croods win again, will Judah and the Black Messiah rise to the top, or will another movie take the top spot?  We'll find out next weekend.

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