Wednesday, November 17, 2021

Box Office Discussion: "Eternals" Life


Eternals has a big slide, but hangs on to the top spot, while Clifford has a solid opening.

Thanks to so-so reviews and so-so word of mouth, Eternals had a steep drop over the weekend, falling over 60% to $26.9 million.  While that's not a great hold, it's better than those from other recent movies like Dune, Halloween Kills, Space Jam: A New Legacy, and stablemate Black Widow.  The ten-day total stands at $118.1 million, as it becomes the tenth film of 2021 to hit the century mark.  If Eternals follows a similar trajectory to Black Widow, it should finish between $160 million and $170 million.

Debuting in second, family comedy Clifford the Big Red Dog, based on the long-running series of children's books, did well, taking in $16.6 million over the weekend and $22.2 million since its opening last Wednesday.  That suggests a final gross north of $50 million, a better number than surprise hit family comedy Playing With Fire did two years ago.  Given the success of both this and Paw Patrol over the summer, expect Paramount to continue to simultaneously release its family films both in theaters and on Paramount Plus, even the ones that do not involve canines.

Dune continues to move toward $100 million, as it took in $5.5 million to bring its total to $93.2 million.  No Time To Die topped $150 million over the weekend, earning $4.5 million for a total of $150.4 million.  Also reaching a milestone gross is Venom: Let There Be Carnage, which grossed $3.9 million for a total of $202.6 million, becoming the second film of the year, after Shang-Chi and the Legend of the Ten Rings, to hit $200 million.  While not a hit by any means, animated comedy Ron's Gone Wrong continues its surprisingly leggy run, taking in $2.2 million for a total of $20.8 million.  Given its opening, a final gross of $25 million would be a major success.

Opening in 7th is Belfast, Kenneth Branagh's autobiographic black-and-white comedy drama about growing up in the titular city during The Troubles.  It took in $1.8 million, and should be poised for a long run through awards season.

The French Dispatch and Spencer, two other films that are major awards contenders, finished just below Belfast.  Dispatch brought in $1.8 million for a total of $11.5 million, while Spencer made $1.5 million for a ten-day total of $4.7 million.

Rounding out the Top Ten is leftover Halloween horror movie Antlers, which is fading out with $1.1 million for the weekend and $9.6 million total.

The Friday before Thanksgiving usually brings out some holiday season big guns, or this year, big particle throwers.  Ghostbusters: Afterlife finally arrives after a year and a half delay.  Unlike the ill-fated 2016 version, this one is a direct sequel to the 80s films, as Egon's grandkids (Mckenna Grace and Finn Wolfhard) discover his old equipment in the barn of the Oklahoma farm their mom (Carrie Coon) inherited, just as something strange starts happening in their neighborhood.  Newly crowned Sexiest Man Alive Paul Rudd co-stars, and most of the original surviving cast (Bill Murray, Dan Ackroyd, Ernie Hudson, Annie Potts, and Sigourney Weaver) are expected to cameo.  It should be an easy #1.  Also opening wide is King Richard, starring Will Smith as the father of Venus and Serena Williams, and explores how he helped craft them into two of the greatest tennis players of all time.  Like all Warner movies this year, it will also be debuting on HBO Max, but strong reviews and star power should probably ensure a #2 opening for the drama.  Can Ghostbusters top $50 million?  We'll find out next week.

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