Thursday, February 25, 2021

Box Office Discussion: Hey "Crood"


The Croods pull out another win three months into its run, while a top Oscar contender has a disappointing opening.

In what turned out to be a fairly slow weekend at the box office, The Croods: A New Age took the top spot in its 13th weekend of release, pulling down $1.7 million.  This is also the 13th straight weekend Croods has topped $1 million, which pandemic or not, is actually a very impressive stat.  Avengers: Endgame, for example, had exactly 13 weekends of grosses above a million.  Frozen II only hits that stat if you throw in the Monday totals for Presidents Day weekend.  Croods has now grossed $50.9 million domestically, and stands a strong chance of catching Tenet and its $57.9 million final gross.  However, its dominance of the family market is about to come to an end, which might prove to be a roadblock to hitting that number.

It was a relatively quiet weekend below the top line.  Coming in second is serial killer thriller The Little Things, which took in $1.2 million for a gross of $11.8 million.  Every other movie fell below the million-dollar line, with Judas and the Black Messiah, falling a troubling 56.3% coming in third with a gross just over $900,000.  It stands at $3.4 million.  Wonder Woman 1984, The Marksman, and Monster Hunter came in 4-6, with total grosses of $42.7 million, $11.5 million, and $13.4 million, respectively.

Opening in 7th was Nomadland, the highly acclaimed drama starring two-time Oscar winner Francis McDormand as a laid-off worker discovering life outside of normal civilization.  Searchlight gave it a surprisingly wide release on nearly 1,200 screens, and its likely they're disappointed that the film was only able to muster an opening of $0.5 million.  With near-certain Oscar nominations coming for McDormand, director Chloe Zhao, and the film itself, it seems likely that it will stick around.  But this is not a great opening for the film.

Land came in 8th in its second weekend, with a 10-day total of $1.6 million.  In 9th was News of the World, which is up to $11.7 million.  And, coming in 10th for the third weekend in a row, in its 20th weekend in the Top 10, is 21st century longevity champion The War With Grandpa, whose gross is now at $20.3 million.

This weekend's big release is the live-action/animated hybrid Tom and Jerry, in which the legendary cat and mouse team invade a fancy New York hotel.  Chloe Grace Moretz, Michael Pena, Colin Jost, and Ken Jeong are the major humans.  It's unclear how much cultural relevance T&J still have in 2021, so I wouldn't expect a huge opening, but it's almost certain to knock The Croods out of #1.  Just how much will the film make?  We'll find out next week.

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