What products look like on the shelf doesn’t always get as much love as the flashier bits of marketing & advertising. But it plays a big part in moving product. My first thoughts go to grocery stores and big box stores. From cereal to soda and chips to alcohol, there’s a lot going on to differentiate products and make them stand out.
I’ve heard more than one marketing person reckon that Yellow
Tail wine’s success in the United States stems directly from the fact that
there’s a kangaroo or wallaby on the bottle. Here’s an interesting write up of
how Yellow Tail took a big bite of the American wine market:
Hey, I’m guilty of it. When faced with decisions on wines I
don't recognize, I’ll generally grab one that at least has an interesting
label. If it’s going to taste bad it should at least look nice on the table.
I’d go so far to put movie posters, books, board & video
games, etc. in with this. Who knows how many horrible games have been sold with
quality presentation.
What’s something you bought just for the looks or aesthetics
of the packaging or pitch?
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