Spokespeople have been a blessing and a blight on television commercials from the beginning. Sometimes they are already famous like Mary Tyler Moore above. Sometimes they are not famous yet like Mary Tyler Moore dancing below.
Often spokespeople start out as cute novelty acts that wear out their welcome after constant repetition.
Sometimes they are annoying from the very beginning.
A spokesperson knows they've made it when they become part of the broader culture.
Advertising and marketing discussions welcome.
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