Wednesday, August 21, 2019

ADverse: Revenge of the Spokespeople

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Spokespeople have been a blessing and a blight on television commercials from the beginning. Sometimes they are already famous like Mary Tyler Moore above. Sometimes they are not famous yet like Mary Tyler Moore dancing below.





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Often spokespeople start out as cute novelty acts that wear out their welcome after constant repetition.

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Sometimes they are annoying from the very beginning.

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A spokesperson knows they've made it when they become part of the broader culture.

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Advertising and marketing discussions welcome.

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